Contact Form 7 Lead Routing to Bitrix24

Routing leads from separate Contact Form 7 forms into the correct Bitrix24 workflows.

Client Accounting and Business Services Company

Industry Accounting and professional services

Year 2025

Status Private

Challenge

The website used multiple enquiry forms for different services, but submissions needed to reach different responsible employees in Bitrix24. A single generic destination would create extra triage work and slower responses.

Solution

We built form-aware routing that identifies the submitted Contact Form 7 form and sends the lead through the matching Bitrix24 webhook with the correct source context and responsible workflow.

Technical Approach

The integration hooks into the Contact Form 7 submission lifecycle, reads the form identifier, sanitizes mapped fields and builds the CRM payload. Routing rules keep service enquiries separated while sharing a common integration structure.

Validation

Each form was submitted with valid, missing and malformed field values. We verified the destination workflow, responsible routing, customer name, phone number and source page data for every configured form.

Results

Leads are routed according to the service requested instead of entering one undifferentiated queue. The team receives cleaner CRM records and avoids manually forwarding enquiries between employees.

Key Metrics

2 Lead routes Separate forms are mapped to separate Bitrix24 destinations.

Automatic Assignment logic The submitted form determines the receiving workflow.

1 integration Shared architecture Common validation and payload handling support both routes.

Team

Delivered by members of the E-FRAME development team prior to the agency's launch.

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